When it comes to successful creativity and slogans that might-have-been, look no further than AMC’s Mad Men. During it’s original run from 2007-2015, I missed out on the thought-provoking, artisty, dry wit, and shenanigans of the fictional advertising staff of Sterling Cooper Draper Pryce. But I’m lucky! I’m able to catch the reruns.
It’s interesting to watch Don’s take on an idea, sometimes stumbling upon a great ad campaign along the way. For example SnoBall. He took the concept of “a snowball’s chance in hell” and turned it into something consumers would find humorous and memorable. Now that’s good writing!