After months (and sometimes years) of hard work, an author may be ready to take his novel to the next level. That’s where marketing to the masses comes into play. But any old type of marketing just won’t do. It has to be properly considered and planned. That’s where Raimey Gallant’s post comes in handy – the 4 Ps every author should use when marketing his/her prose.
I’m dating myself, but I used to want to have Angela Bower’s job. For those of you who are unfamiliar, Angela was a character on a show co-starring a very young Alyssa Milano. For those who are familiar, Angela was the boss, am I right? And Angela was an advertising guru. Then I grew up and majored in marketing, and my dream was shattered. (Well, one of them. I also wanted to be Nancy Drew, Indiana Jones, and Jessica Fletcher. Still working toward that last one.) Back to the day I learned that there was no longer a market for Advertising Specialists, and that advertising is just one small piece of the puzzle. What puzzle, you ask? It’s actually more of a pie chart, and it’s called the ‘4 Ps of Marketing,’ or the ‘Marketing Mix.’ Below, I explain how each piece of this puzzle forms the holistic view of…
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Melanie V. Logan 