
I’m dating myself, but I used to want to have Angela Bower’s job. For those of you who are unfamiliar, Angela was a character on a show co-starring a very young Alyssa Milano. For those who are familiar, Angela was the boss, am I right? And Angela was an advertising guru. Then I grew up and majored in marketing, and my dream was shattered. (Well, one of them. I also wanted to be Nancy Drew, Indiana Jones, and Jessica Fletcher. Still working toward that last one.) Back to the day I learned that there was no longer a market for Advertising Specialists, and that advertising is just one small piece of the puzzle. What puzzle, you ask? It’s actually more of a pie chart, and it’s called the ‘4 Ps of Marketing,’ or the ‘Marketing Mix.’ Below, I explain how each piece of this puzzle forms the holistic view of…